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| Fernando Luce - FEDERAL UNIVERSITY OF RIO GRANDE DO SUL (Authors) |
| 2044 - THE ROLE OF MARKETING STRATEGY CREATIVITY AND ORGANIZATIONAL LEARNING IN THE RELATIONSHIP BETWEEN MARKETING CAPABILITIES AND FIRM PERFORMANCE |
| Friday, June 3, 2016 - Slot 8 (17:00 - 18:30) - FSEG Building - Room 309 |